For entrepreneurs who are planning to expand their horizon or start a new one, a franchise becomes a viable option.

In a research provided by the IFA Educational Foundation-FRANdata studies, this particular sector is said to be booming as the numbers depict that there is a 67% increase in franchising concepts for fast food chains and a 4% increase in personnel services. This means that the workforce related to franchising must be in demand and rising, as well.

If you want to become a franchise broker, it is crucial to know what their job entails, how the work functions, and what are the responsibilities you need to do.

What is a franchise broker?

A franchise broker is also known as a franchise consultant. For technicalities’ sake, they are the ones to whom people go to for counseling and guidance concerning the complicated world of franchising. The key to making a franchise works lies in awareness. Therefore, a franchise broker can guide you and provide answers to the questions you have regarding the industry.

What is their role in the industry?

From a franchisees’ perspective, they will primarily act as their guide, instructing them and teaching them about how franchising works.

A franchise broker can also search for business opportunities that will suit their client (the franchisee). With the information provided by the franchisee, brokers analyze, weight out, and determine the most valuable option for the ideal demographics, market, and clientele.

From a franchisor’s standpoint, they can act as the building block for a business to expand and grow. A franchise broker can also aid the franchisor with writing legal documents, such as the terms for the franchise, the contract, and many more. They can also guide the franchisors in marketing ploys and promotional ideas to attract franchisees to invest in the business.

Why should you become a franchise broker?

Businesswoman talking on the phone

Curious to know what tasks you’ll embark on in becoming a franchise broker? Here are some of them:

  1. Help in determining a franchisee’s financial capabilities and qualifications
  2. Evaluate lifestyle choices and assess what the clientele will risk upon taking on the business
  3. Aid in drawing up a plan for a short-term and long-term financial plan in which the franchisee need to meet through the franchise’s operation
  4. Determine what type of franchise and franchisor will meet your clientele’s need
  5. Explain to the franchisee the pros and cons of the industry
  6. Guide a client on a step by step process in starting, maintaining and sustaining the franchise.

The franchising industry is always filled with businesses that are thriving in its unique and daring concepts. Franchise brokers are there to act as the middlemen between entrepreneurs who want to start a business and enterprises that are searching for people who will be instrumental in expanding their success. Just make sure that you are equipped with the necessary skills and training to be a competitive, wise, and cunning broker out there. Once you do, you can now set forth and guide an aspiring entrepreneur in making one of the most significant business decision they’ll ever make.


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