building a software

Startup 101: Selling Your Own SaaS Product

Modern technology is rapidly catapulting the world on the fast track to the future. You can see it in how reliant individuals, businesses, and even governments are on technology for their day-to-day activities. That’s why so many people fear cyberattacks because they can cause large-scale disruptions and leave negative impacts across all its users in one fell swoop.

But despite the potential repercussions of using technology, the advantages it brings still greatly outweigh all the disadvantages combined. Businesses all around the globe depend on technology not only to streamline their manual processes during operations but also to make their digital processes much more accurate. The best example of this is software as a service (SaaS) products.

If you want to launch your own SaaS product, you must first identify a hole in the digital market that you can fulfill. This way, consumers will see your product as something they must have to pursue their own endeavors. And here are three important factors that you need before selling your products:

Create a Software Licensing Agreement

Before you sell your SaaS product in the market, you must create a software licensing agreement for it first. This license is a legally binding document that contains information about how the software can be used or distributed by the user. It can also protect the developer from copyright infringement.

Your users must read the fine print of this agreement before they can use your software because it’s how you can protect your business against potential lawsuits. By agreeing to the contents of the license, your users will know that they can be held liable if they abused your product or breached the contract in any way.

But unlike in the past, where users could read the shrink-wrapped license through the plastic packaging of the product, all users have to do now is click “Accept” before downloading and installing the software on their computers. This makes it easier for you to sell and profit from the SaaS product on a much larger scale.

Streamline the Onboarding Process

One of the most serious difficulties in using new software is navigating its ins and outs. Most users would take the time to figure out how to use new software themselves, but if the application proves to be too complicated for their liking, it may lead to a cancellation. This can urge them to find another SaaS program.

However, if you took the time to assist your clients through the onboarding process, they might find it easier to adjust. Of course, this should be an option that you offer to all your clients, and you have to make sure that they can find their way around the software before removing the training wheels.

Building a quick and effective onboarding process can greatly reduce the possibility of getting high cancellation rates because your software is too hard to use or difficult to understand. This could also be the competitive edge that you can have over the other SaaS products in the market.

Hire a Reliable Customer Support Team

Any disruption to your software will affect all your users. The magnitude of the disruption will depend on the kind of problem you’re dealing with. Still, it’s positive that every business and individual relying on your SaaS product will experience downtime during the incident.

And you can’t just leave your users hanging while you’re busy solving the problem in-house. For that, you’ll need a team of reliable customer support staff who can help your users understand what’s happening. After all, they’re paying enough money to use your service. The least you can do is to show them transparency.

So, when you’re experiencing functional or technical issues with your SaaS product, you need to let your users know about them. This way, they won’t be caught by surprise if they need to use your software during their operations. You can send your users a notice via email or SMS to notify them that your system is under maintenance and include details about when they can expect it to work again.

But the support team won’t only be useful in emergent situations. Since you’re a startup, your users might come across issues or bugs and require assistance often. That’s why your support team should always be ready to assist your users and provide accurate information about what they can do to solve the problem at hand.

That’s why SaaS and cloud technology are considered revolutionary in the 21st century. These software solutions are changing the way businesses operate, especially considering that most companies have already digitized their processes for good. So, it’s no wonder why you’ve also been attracted to this fast-growing market.

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