Are you into collecting fragrances? Do you want to take this hobby to the next level and start your own business? Succeeding in a perfume business is a balance between artistic touch, business knowledge, and strategy. Like any business, you must know the niche you are investing in and be well-versed with various perfumes and essential oils. Selecting wholesale suppliers is also important. Thus, before settling with any contracts, one must have thorough research on trusted suppliers.
As perfumes may not be everybody’s basic needs, they should last longer so that they can satisfy resellers as they also do their part in distributing it to their target market. Everybody wants a perfume that lasts for a long time. We want our favorite scent to be part of special occasions that we have marked in our calendars.
If you start a small perfume business, here are some tips on making your scents last longer. Remember, these steps are crucial in making your customers happy and satisfied to be excited to have their second purchase in the future.
Store your perfume in a darker place
Exposure to direct sunlight can degrade the quality of your perfume. The sun’s heat will create a negative reaction to your perfume’s chemicals, making it degrade and smell different over time. The next time you are stocking your products, make sure to keep them in a darker room. Maybe, you can put on blinds around the windows or keep them inside boxes or cabinets. There should be a specific area or cache where you can place these bottles safely.
The cooler, the better
It’s not just about the amount of light but also the surrounding temperature that may affect your product’s shelf life. In general, the most appropriate temperature that makes perfumes last should be between 55 and 72 degrees Fahrenheit (12 and 22 degrees Celsius). However, this does not mean that you have to refrigerate your perfume as extremely hot or cold temperatures can alter a scent. Some perfumes such as toilet waters and colognes can be refrigerated as their composition is mostly high in alcohol and low in essential oils.
Be careful in choosing perfume bottles for your products
Perfume bottles are crucial as they are part and parcel of the overall product packaging. Customers would love to buy perfumes in fancy product bottles such as those scents by Fragrance Innovation Australia. Meanwhile, bottles are not solely for aesthetic purposes. They are meant to protect the perfume from direct sunlight and extreme heat. Choose ones that are frosted and fully opaque to prevent the scent from evaporating easily.
Keep your products in a dry location
Humidity is also crucial in lengthening your product’s longevity. Ideally, you should keep your products in a cool, dry place, free from fluctuations in temperature and humidity. You may also indicate specific advice or instructions in your product description that customers should not place the perfume bottle on bathroom shelves as they may be exposed to steam from hot or cold showers. Many customers place their perfumes in their bathrooms so that they can readily apply a few spritzes after a shower or bath. This may be convenient, but a bad practice as high humidity and temperature can degrade perfume quality.
Transfer the perfume with care
Make it a part of your research on how to transfer perfumes in several bottles. Ideally, perfumes should be kept in airtight spray bottles that have an opaque glass material. The process must be done quickly as exposure to air will make its particles evaporate quickly.
Perfumes are a source of delight to a lot of people. Give your customers the satisfaction that they desire. You may want to employ expert workers that will take care of your products all the way. Also, it is good to keep a healthy, professional relationship with resellers and distributors to keep your business going.
You may want to brainstorm with your committee regarding your target customers and the appropriate scents that fit their personalities and lifestyle. Many perfume brands already exist in the market, and thus you must create perfumes that the public would find new and unique.
Consider inventing new scents, perfume recipes, or distinctive blends. You may want to outsource such services from a third-party company or hire a specific group of staff to conduct experiments involving small sizes of essential oils in your preferred fragrances. You may also want to gather friends and family members for constructive feedback on your experimentation’s overall output that involves making notes and blending scents.
