Owning a hotel can bring a potentially large income, especially if it is peak season in your destination. The more people staying in your hotel, the larger your profit will be. With this in mind, you will need to make sure that your hotel is really capable of comfortably accommodating guests. When your guests love their stay, they will surely recommend your place to their friends. You can even use their testimonials in your marketing materials, thus attracting other guests.
Now is the right time to reassess the features and services of your hotel. Find the aspects that you can improve and do away with the things that keep your hotel from serving your guests well. Get to know your guests and the things, as this will help you come up with ways and programs that will make them happy. Below are some of the things you need to keep in mind:
Personalise your services
As a hotelier, it is a must that you make the guests feel special. You can do just that by personalising your services. Everything about this starts at their arrival. As they arrive, you can give them some refreshments and that there are some members of the staff who can bring the luggage to the room. In the bedroom, you can place a Welcome Note and some complimentary gifts.
Give them the right rewards
You surely have a lot of repeat guests. If you want to retain them, you ought to have a program that duly rewards them. For one, guests who have booked more than four times in a year may get a discount on their fifth stay. These loyal guests may also receive complimentary gifts during their birthdays and holidays, such as Christmas and New Year. Other types of rewards come in the form of free tour package or use of an exclusive hotel facility.
Be a good listener
As a hotel brand, you have to be proactive. Sometimes, you have to give your guests what they need even without being asked to. One of the best ways to show your proactivity is by being a good listener. Listening to your guests will also allow you to get insights, which you can use for the improvement of your services.
Make sure everything is of top quality
Quality should be the middle name of your hotel. This means everything from your services to the products you are offering should only be of top quality. This will heavily depend on your suppliers and partners. This shouldn’t be a problem, as there are many providers of high-quality hotel supplies in Australia.
A hotel business thrives well when guests are happy with their stay. You must leverage on the guests’ power of recommendation. Their word can influence the decision of their family and friends. On top of that, it is your duty to improve certain aspects of your hotel — from the quality of the rooms to the services. After all, it is your goal to provide your guests with the ultimate comfort. Renovate what needs to be renovated, and provide your staff with the right training.