The food industry is one of the biggest industries in the world, but one sub-sector is soon to dominate the market: health and wellness food. During the turn of the decade, people have started to look for viable alternatives to an otherwise unhealthy meal. This pushed many industries, such as the pizza industry, to go vegetarian. The rise of this industry has changed how business in the food industry works, and the change is expected to last for a long time.

The net worth of the overall food industry is estimated to be $4.2 trillion. This is one of the largest industries worldwide because it’s crucial to our survival. However, the food industry, especially the fast-food industry, was busier in fattening their wallets for many years than actually caring for their consumers.

Up to this day, obesity rates in the U.S. are rising. However, alongside the weight consciousness of the millennial generation is the rise of wellness food. Meals and snacks that have low calorie, cholesterol, fat, and sugar content. These are good for people looking to maintain their weight or lose some, without reducing their meals intake.

Wellness Food Industry

The wellness food industry is a sub-sector of the overall food industry. It is one of the fastest-growing sub-sectors and one sector that many millennials are investing in.

A projected 8% growth in the given sector during the coming years looks good for the $20 million wellness food industry. With more investments coming to this area, it’s expected to be a billion-dollar industry in the future. But what are the different markets that have helped propel this sub-sector the success?

Alternatives to Sugar

Sugar alternatives is a market filled with undiscovered potential. As we all know, sugar is one of the leading causes of obesity and diabetes among obese people. But alternatives like Stevia and Xylitol are helping push this around.

Today, many pastries and desserts use these alternatives to make their cakes and ice creams much healthier. Additionally, these dishes tend to be tastier than those that use normal sugar. This is because alternatives to sugar are much sweeter than their original counterpart but without the unhealthiness that comes from plain sugar.\

Vegetarian and Vegan

Another reason why the wellness food sub-sector is growing at a fast pace is because of the growing vegetarian and vegan diets.

Many businesses are taking a risk in building a world of salad that uses zero meat or animals in their meal. This gives them access to the vegetarian and vegan markets. As more people transition to this kind of diet to lose weight, companies like Salad Stop make millions in sales. Many experts believe that this market will continue to grow as more people become weight conscious.

How to Get Started

Now that you’ve read about the growth of the health and wellness food industry, you might be thinking, how do I get started in this industry? There are two general ways you can safely start in the industry, given that you have the funds for it. These two options are applying for a franchise or starting your own restaurant.


One of the best ways to get started in the industry is through wellness food franchises. Many franchises can be a great option for you. However, if you’re more into manufacturing the food behind this growth, you should consider taking a risk in the wellness snacking industry.

Wellness snacking is a form of snacking that has very few calories or trans-fat. Most of these wellness snacks use organic products. One of the more dominant franchises in this market is the acai franchise or healthy berry franchise. There are billions of people in the world who enjoy snacking on berries. They are the healthiest snacks out there, and this market alone is already making millions in revenue.


Starting your own restaurant in the wellness food industry can be challenging. However, if you’re the kind of person already living a healthy diet, you would know what your consumers want.

Most people that start a restaurant industry concentrate on how they procure the ingredients for their dishes. The key strategy here is to have them fresh and local. Once you get the necessary supplies, you can then start creating vegetarian and vegan meals.

Your restaurant can easily be a big hit, especially if there is no other restaurant like yours in your city. Given that wellness restaurants are particularly few today, you should have local customers in no time.

The wellness food industry is a fast-growing industry and one that you should take advantage of. So start investing in this industry and start your business today.