The latest census said that the average household income for the Salt Lake City metro area was $71,510 in 2017, which was $3,152 higher than the average Utah household income. The rising Salt Lake City household income and the fact that Utah is leading the nation in job growth is making the city an attractive hub for businesses.
With the increasing competition, gaining a competitive advantage is now more crucial than ever for businesses to thrive. One of the best ways to gain an edge is to conquer the digital world. If you can win the netizens’ hearts, you can also earn their hard-earned cash.
But how do you start taking your business online? Here are a few steps:
Craft a digital marketing strategy
Before you build a website or set up a Facebook page, you first have to craft an effective digital marketing strategy. A digital marketing strategy should answer the following questions:
- What do you want to achieve through digital marketing in one year, three years, and five years? Do you want to get more qualified leads, more sales, or build brand awareness?
- Who is your target audience? Where do they usually hang out? Are they on Facebook, YouTube, Instagram, Twitter, Quora, etc.? (This will tell you what social media profiles to set up.)
- What are your competitors doing? In what social media sites are they on? What do their websites look like? How often do they blog?
- What kinds of content would you like to produce? Would you like to create videos, blogs, pictures, podcasts, etc.?
If you don’t have experience in making a digital marketing strategy, it’s best to consult a digital marketing expert. This can seem expensive, but plunging into the digital world without an intelligent plan is going to cost you more.
Decide on what your brand looks and feels like
If you do have a substantial existing brand identity, this stage is going to be more comfortable. But if you don’t this is going to take a bit of work.
The digital world is highly visual. Every design associated with your brand is going to build or dismantle your brand. This is why it’s essential to decide on what your brand looks and feels like before you create a website or even a social media profile.
Is your brand feminine, upbeat, friendly, and helpful like everyone’s favorite cool aunt? Is it more like a college best friend? Is it a cool hippie dude, or like a responsible dad with lame jokes?
You have to decide on your brand’s personality, and once you’re done, you’re ready to get your hands dirty with brand designing. From your website’s design to social media posts, everything must feel cohesive. If your hands are full, or if you know next to nothing about designing, it’s best to contract the services of companies offering graphic design in Salt Lake City.
Going digital is going to take a lot more than setting up a social media profile or a website. It takes careful planning, smart strategizing, and consistent implementation to crack the code of the digital world.