Plants have become a hot new trend in recent years. The young generations who grew up in a world where access to limitless information and entertainment are reviving gardening as a hobby.
The activity is more often associated with older folks but, now, the people who are buying plants, pots, and gardening supplies are younger. Back in 2007, the average age of American gardeners was between 40 and 44 years old. By 2017, a survey found that five out of six million Americans who have taken up gardening were 18 to 34 years old.
Why Young People Fell in Love with Plants
Plants, in recent years, became a very popular social media trend. Just look around Pinterest or Instagram and you will see hundreds of posts about plants, both outdoors and indoors. But, more than just for clicks and likes, young people became huge fans of plants because being around nature is good for their mental health.
Previous reports have revealed that the mental health of Millennials is deteriorating faster than Generation X and any other age group. Since 2013, there has been a 47% increase in the diagnosis of major depression among people between the ages of 18 and 34 years old.
Having plants around creates a sanctuary where young people can de-stress, become more creative and productive, and gain a more positive mood or outlook. Moreover, caring for a plant gives them a purpose and a sense of achievement which can further improve their mental health.
Plant Craze Lead to Industry Boom
The popularity of plants among Millennials has been beneficial for the industry. In 2019, Americans spent a record-breaking $52.3 billion on garden and lawn products, according to the data published by the National Gardening Survey.
As a result, a number of ventures that cater to this growing appreciation of plants have popped up in recent years. Many entrepreneurs have launched direct-to-consumer startups to sell products and services that cater to this sudden popularity of plants among young consumers.
But, selling plants is not the only business that is booming. Landscaping is also in demand at present, especially during the pandemic as people seek opportunities to spend more time outdoors while sheltering in place. For aspiring business owners, this is an opportunity. They can respond to the increased consumer demand by using their savings or taking out loans to pay the cost of lawn care startups. Because there are so many customers who need assistance, there is a higher chance of success even for beginners in the business.
Other industries are also tapping into the craze to appeal to consumers. Many restaurants have added indoor plants or installed a living wall to make the space more inviting and relaxing for diners. Meanwhile, in real estate, plants have become a necessary decor.
In addition, it is opening new opportunities for related services. Some entrepreneurs who have experience in woodworking, for example, are offering their expertise to build raised beds for new gardeners.
A Trend that will Last for a Long Time
Here is another good news for businesses in the industry. The trend is unlikely to die soon.
One lifestyle movement that has risen in the pandemic is a do-it-yourself food movement. These are the people who, because of shortage and financial insecurity, started growing their own fruits and vegetables in their backyard. The movement has been around even before the pandemic as people grow more concerned about their carbon footprint and climate change. The challenges brought by the pandemic accelerated the adoption of it.
The Compost and Top Soil Market Report, which used data from the past year, predicted that the sector is unlikely to see any slowdown at least up to 2027.
In addition, a survey by the National Garden Bureau found that new gardeners aged 35 and under are planting fruits, vegetables, and herbs. In contrast, people over 35 are more interested in pretty flowers for their gardens.
The gardening and landscaping industry is also expecting to see continuous growth in the next several months and years. Technavio predicts that, between 2021 and 2025, the gardening and landscaping industry will further expand by $79.01 billion.
At present, the demand for plants has shown no signs of slowing down or stopping any time soon. Young people still buy indoor plants and seeds to sow in their own gardens because it benefits them, especially their mental health. Millennials are experiencing heightened stress and depression due to various reasons. Their humble garden has been an effective antidote against intrusive thoughts and negative feelings.
As a result, industries revolving around or related to plants have been thriving. This has opened opportunities for aspiring entrepreneurs to start their own ventures with the aim to provide what young plant-lovers need.