Ever since the beginning of the pandemic, digital marketing has become standard for all businesses from every industry. Companies can’t afford not to have any digital marketing strategy ever since many consumers migrated online. They would rather stay indoors and shop for what they need and want than risk their chances of being infected for shopping outdoors. This prompted businesses to step up their digital marketing game.
But simply having a digital marketing strategy is not enough. Just because you listed your company online, have a website, and are starting to grow your followers on social media, you are already doing a great job marketing your business online. More often than not, enterprises make too many digital marketing mistakes that, in reality, are so easy to avoid.
Are you also guilty of the following digital marketing errors?
Ignoring Local Search Engine Optimization (SEO)
Are you catering to customers here and abroad? Maybe you find that most of your revenue comes from international sales? Even if this is the case, one big mistake you could be making is taking your local SEO for granted.
Today’s consumers are shopping more on online platforms. But don’t think that most of them are after brands in other states or abroad. Remember that many consumers are now eco-conscious and try to reduce their environmental impact by shopping locally.
Supporting local stores and suppliers reduces the number of carbon emissions needed to ship and deliver their parcels. It is a plus if your local brand is now utilizing eco-friendly packaging. Take local SEO as part of your local campaign and as an attempt to embrace your corporate social responsibility.
The same goes for thinking you alone can handle your local SEO. You are better off managing your business and focusing on growth than attempting to manage your local SEO yourself. Since this entails long-term commitment, consider hiring local SEO services offered by local companies.
Thinking Facebook and Instagram Are All You Need
Many businesses know that most of today’s consumers are active users of social media. So, they try to do everything they can to boost their followings and social media advertisements on the major social media platforms. But sometimes, you need to assess where your target audiences are so that you can easily reach out to them.
Not all consumers are into Facebook and Instagram. Some merely use this to reach out to their loved ones and keep in touch with the latest news. Not everyone uses these two leading platforms to find brands that can provide their needs and review what they offer.
You want to draw your ideal target market and find out where they are hanging out online. If you are unsure where to find them, take a hint from your competitors. Since you mostly have the exact offers and want to cater to the same audiences, find out where they are engaging with their customers and their social media strategies.
Believing Having a Website Is Good Enough
Most brands already have a professional website up and running. But a website alone can’t guarantee your online success. Consumers take their time reviewing brands, checking out their offers, and see if you are a good fit for their needs and expectations.
You cannot entice online buyers to buy from your online store if they can’t easily find what they are looking for. It is crucial that your website is user-friendly, mobile-optimized, function, and optimized for social web and search engines. Your website site needs to be fast and up-to-date and has clear calls to action to boost your chances of enticing online visitors into staying on your site.
Your website should constantly have fresh, informational, and quality content ready for your site visitors to read. It helps if you can also add different elements to keep them engaged. Make use of clear images, customer reviews, and testimonials, and utilize live chat and newsletters.
Catering Generic Customer Experience
Many brands still don’t understand how important personalization is in today’s modern world. You can’t expect your target audiences to want the same thing even if they buy the exact offers. Modern consumers want interactive content, quality offers, engaging customer service, and a personalized coverall customer experience.
Here are some tips for creating a more personalized approach for your customers:
- Understand who your target audiences are
- Focus on customer needs and expectations
- Always offer your customers a choice
- Allow a self-service experience
- Improve service offering with the help of a reliable customer relationship management system
- Utilize customer and employee feedback
- Reevaluate service offerings
These are some major mistakes businesses make when digitizing their marketing strategies. Make sure to reevaluate your own digital marketing tactics if you don’t want your competitors to gain an advantage. Keep your eyes open for the latest marketing trends online and learn from the mistakes of other marketers along the way.