Business

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Strategies for Using Videos on Various Platforms for Digital Marketing

Digital marketing is the focus of all companies nowadays. There are many strategies that work for digital marketing, but few have as much an impact as videos. Over five billion videos are watched daily on social media platforms, and over 1200% of the shares of content online come from social videos rather than images and …

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Celebrity Endorsements: Why Consumers Can’t Resist

The lure of celebrity branding is undeniable. You see it everywhere. Brands get your favorite actress to endorse their product in a TV commercial, they bring in a celebrity spokesperson, and even book athletes for corporate events. Discover why people can’t seem to resist the appeal of celebrity endorsements. Adds brand value When a celebrity’s …

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Make Your Business Eco-friendly with Mindful Packaging

Every manufacturing or processing business has to deal with product packaging. If you ship your goods straight to the consumers, packaging logistics are crucial since the decisions you make in the production line determine how much waste your customers produce when unpacking your product. If you want to make your production eco-friendly, consider investing in …

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Seeking a Signage Franchise: Key Points for Entrepreneurs

The signage business can involve lots of flashy colors, but there is hard work behind the product. According to Chron, this process requires research on signage markets, materials or equipment used, methods of signage or printing, and the like. Entrepreneurs interested in the signage industry might get overwhelmed without someone to guide them, which explains …

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Opening Vape Store in New York: Know the Right Questions to Ask

The market for e-cigarettes is massive. According to Research and Markets, it can grow up to $44 billion by 2023. The compound annual growth during the forecast period can reach 22%. Driving the growth are the increasing health concerns over smoking, more options for e-cigarettes, higher disposable income, and preference for ashless vaping. If you …

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