Marketing is one of the most important aspects of any business. It’s what tells people who you are and what you have to offer them. And if you want your marketing to be effective, it has to be top-notch. That means using all the right tools, such as social media, email marketing campaigns, or online ads.

Here are 13 creative strategies to market your business online.

1. Use a customer relationship management (CRM) system

Business owners can organize their contacts and follow up with them more efficiently using a CRM system. This is because a CRM system will track prospects and customers who need extra attention. But remember that not all CRM systems are the same. It is crucial to find one with features that work for you.

2. Identify your target market

The more refined your target market, the better. Identify a niche group of customers with a shared interest with you and look at ways to serve them. For example, if your business provides professional janitorial services to commercial establishments, your niche market is those who work in office buildings.

3. Create a lead funnel

A lead funnel is a process that your website uses to generate leads. Visitors can subscribe to an email list or receive an e-book to download. You can also have visitors pay for a one-time offer. The goal is to get your prospects to take action to become potential customers.

4. Understand your customer’s needs

It is essential to understand your customer’s needs. If you can identify their pain points or desires, you might be able to solve their problem. An excellent way to find out what your prospects and customers struggle with is by running a survey. This lets you ask questions and get honest feedback.

5. Utilize social media platforms

Social media is a great way to network with other entrepreneurs and find out what they do to get more business. There are several social media websites where business owners can promote their brands. For example, on Instagram, users share photos of the brands they like and post links to their websites.

6. Build an official website

A website is more than a digital business card. When you build a landing page, the design of your website has to be professional so that it looks trustworthy. One way to do this is through the use of web design services. Investing in good web design will result in a higher conversion rate.

7. Use search engine optimization (SEO) techniques

Search engine optimization (SEO) is the practice of growing visibility for your website or blog through organic search. One way to do this is by publishing quality content regularly. Creating helpful, long-form blog posts helps with SEO because it signals to search engines that your website is a go-to source for information.

8. Publish great content on your website

You should also consider writing a monthly e-newsletter. Make sure that this newsletter has valuable content, not just fluff. This publication should be easy to read, interesting to your audience, and educational. Your content must be relevant and engaging so that your readers look forward to receiving the e-newsletter.

9. Participate in trade shows and conferences

Trade shows and conferences are great places to network with other professionals in your industry. These allowed you to meet like-minded people who can become your business partners. You may even be able to work out a referral deal. For example, you might give another trade show exhibitor five referrals for every one referral they give you.

10. Connect with influencers

Influencers are people who have access to your target market. For example, if you run a dog daycare, you might want to connect with pet influencers on social media who have a large following. If you get their attention, they might be willing to share your business with their audience. This could lead to more business because the influencer’s followers will be interested in your product or service.

11. Give away free stuff

Giving away free stuff is an effective way to attract attention. For example, if you run a bakery specializing in cupcakes, you can give free cupcakes on social media. This lets you start a conversation with your prospects by asking them what they think of the product. If you run a gourmet food truck, you can hand out samples in front of a grocery store or shopping center.

12. Do paid advertising

Paid advertising is a way to get more business fast. You might want to use Facebook ads or Google AdWords because it allows you to reach a large audience. For example, you can buy search terms relevant to your business and ensure that people who search for them will see your ad. You can even hyper-target your audience by choosing which geographic area to display the ads to.

13. Stay top of mind with your previous customers

Doing this requires staying in touch with the people who previously bought from you. For example, if someone buys cupcakes from you, send them a handwritten thank-you note with their order. You could also ask if they need any other products or services so that you can upsell them.

Building your business doesn’t have to be complicated or time-consuming. You just have to create a marketing plan and work at it every day. The key to your success is consistency.