In a world where many customers are increasingly choosing to handle their customer service inquiries through digital channels like chats, emails, and social media, it’s more important than ever for businesses to ensure they are providing the best possible experience for their customers.

Here are some best practices to adopt for 2022:

Be Prompt in Responding to Customers

One of the most important things any business can do to provide good customer service is to be prompt in responding to customers. In a digital world where people are used to getting answers quickly, if you don’t respond within a reasonable time frame, you’re likely to lose the customer.

Be Consistent With Your Responses

In order to provide a consistent experience for customers, it’s important to be consistent with the responses you provide. This means using the same tone, language, and formatting in your answers no matter what channel the customer is contacting you through.

If you have a customer service team handling these concerns, make sure they have a database of responses or a knowledge base they can refer to. This will ensure they aren’t putting the customer on hold and Googling for answers.

You can even prepare a set of canned responses that can become their guide or script if you want to call it that when handling inquiries. The point here is to give accurate information to your customers that you can control.

Be Proactive With Your Messaging

As more and more people use digital channels to communicate with customer service, companies need to be proactive about their messaging. If you want to be the first company a customer thinks of when they need any information about your product or services, you should be the first to reach out when they have questions.

Make sure your message isn’t just about sales pitches (if that’s not what you want, then don’t do it). If customers are engaging with your company on social media, for example, make sure you respond to their inquiries in a genuine and timely manner. This will show that you care about your customers and their experience with your company.

Use a Customer Service Platform

Using a customer service platform can help businesses provide good customer service. With the right venue, businesses can manage all their customer interactions in one place and get insights into what’s working and what’s not.

This can help businesses improve their customer service and provide the best possible experience for their customers.

Digital customer service platforms like Zendesk offer a wide range of features that can help businesses improve their customer service, including:

  • A ticketing system that lets businesses track, manage, and respond to customer inquiries
  • Automation rules that help businesses automate repetitive tasks, like assigning tickets to the right team member or sending a response to all customers who have asked the same question
  • Reports and analytics that give businesses insights into what’s working and what’s not when it comes to their customer service

Be Patient With Customers

When dealing with customers, it’s important to be patient. Sometimes customers might not know exactly what they need or might not be familiar with your products or services.

For example, you run a digital marketing company, and one of your clients sends you an email with a question about the website you have created for them. In this case, it is very important to be patient and take the time to answer all of their questions, explain what you have done, and see if there is anything else you can do to help them.

Doing this extra step can spell the difference between losing a client and having a loyal one stays with you for many, many years.

Listen to What Customers Have to Say


One of the best ways to provide good customer service is listening to what customers have to say.

You can do this by compiling customer comments from emails, calls, and even the ones they post about you on social media.

Often, companies are already set in their ways. Instead of continuing to do things the way they have for years, it can be beneficial to look at how your customers think you should be doing something.

Some just ask for minor improvements or modifications to systems, such as a different color or font for their brand or a quick response to a Tweet.

The important thing is not to dismiss any customer request but to consider them all and see what can be done to improve the customer experience. If the suggestions are inexpensive and easy to implement, you can try them out and see what happens.

Thank Customers for Their Feedback

If customers take the time to provide feedback, whether it’s positive or negative, be sure to thank them for their time and effort. This will show them that you appreciate their input and that you are taking their feedback seriously.

The Takeaway

The bottom line is that providing good customer service is essential for any business. In a digital world, it’s more important than ever to make sure you are doing everything you can to provide the best possible experience for your customers. Adopt these practices to keep your customers satisfied.