The automotive industry is a multi-trillion sector and is one of the most profitable today, with over 17 million car purchases in the United States alone. It’s one of the most lucrative niches globally, but it’s also one of the most competitive. This means that gaining the trust of leads can be challenging when selling big-ticket items.
Aim for the Top Ranks of Google SERP
Today’s modern consumers often search for the products or services they’re considering buying and paying for, whether it’s on Google, Yahoo!, or Bing. In fact, studies revealed that 70% of consumers looking to purchase cars turn to search engines first. Since most people use Google, you need to ensure you stay on top of the popular search engine’s result pages. Your Google Ads strategy needs to be efficient, and you can do this by optimizing your content and website with valuable keywords and ensure they’re tightly related to your ad text.
Bid on Competitor Keywords
Besides optimizing your content, you shouldn’t solely bid on keywords like ‘new Bentley Bentayga.’ You need to set up a campaign to stand out among the competition. It’s a fierce and competitive industry, so showing up every time the other band does with compelling ad copy is the key to success. You can do this by bidding on your top competitors’ brand names to get potential leads to go to your website. Plus, you can hire seasoned agencies specializing in digital marketing to help you keep track of competitor keywords—and stay at the top.
Virtual Reality for Real Sales
The best way to drive sales is by catering to customers from far away. You can do this by bringing your dealership to them, and what better way to bring that to reality than virtual reality technology? For instance, Thompsons, a popular car dealership, sent Google Cardboards, targeting audiences in larger population centers far from their physical locations. Consumers can then scan these cardboards with QR codes linking right to a video introducing their business. Through unique and innovative VR approaches like that, prospects can experience the dealership in the convenience of their home.
Ask for Customer Feedback and Reviews
Customer feedback and reviews are likely some of the most efficient automotive marketing strategies available. That’s because you need to not only ensure you have great reviews, but you also need to go above and beyond to make sure these glowing customer feedback and reviews are everywhere they can be. Whether it’s on Yelp, Google, social media platforms, and your website—make sure you’re covering all the bases.
You can take things further by making and publishing customer success stories and videos with your loyal and most-valued clients and use them in different places, ranging from paid social ads to your newsletters.
Adjust Your Campaign Budgets Based On Car-Buying Trends
One of the best ways to save costs and increase profit is by adjusting your campaign budgets and approach following car-buying trends. That’s why it’s best if you figure out beforehand when things are busy, steady, and slow in the car market, then adjust your online advertising and traditional marketing budget accordingly. For instance, many would consider Black Friday and Memorial Day Weekend as unofficial car buying holidays, so you can start from there.
Compel Shoppers with Unique Offers
Since the automotive industry is very competitive, a crucial part of your campaign is to convince your prospects to choose you over the competition. You can stand out by offering special incentives like giving new car buyers an exclusive 5% discount or free oil changes for the first year of ownership. Additionally, incentives can create a sense of urgency, spurring people to buy the car before missing out on the special limited-time offer.
Remarketing is crucial in automotive marketing. Since there’s so much comparison shopping among consumers, the sales process has become a vital component of the car buying process, making it essential not to lose new leads in the marketing stage. You can stay ahead of the competition by reminding them through intriguing remarketing ads, ensuring no potential customers fall out of your funnel.
Remarketing lets you lower your ‘abandonment rate,’ closing more deals by displaying enticing ads to people who recently visited your website, efficiently reminding them you’re there to lead them through the process.
With the help of the automotive marketing strategies mentioned, expect your campaign to garner a steady flow of traffic to your website and physical stores—driving new leads to your sales team in no time.