A rebrand can be a great way to revitalize your company, and there are many things you can do to ensure its success. Here are some tips for a successful rebranding campaign.
What is rebranding and why do it?
Rebranding is the practice of completely changing a company’s logo, visual identity, or communication strategy without offering any changes to its products or services. There are many reasons why you might choose to rebrand your company. For one, research has shown that changing the visual identity of a brand can have an immediate impact on consumer perceptions. Even just the changing of logos and customized labels can affect how customers feel about your products. Rebranding can also be a way for company leaders to refresh their focus and remind customers of what they are best at.
How to know if rebranding is right for your company?
Rebranding is a big decision, and it’s important to know what you’re getting into. You want to make sure that the rebrand will be beneficial for your company in the long run and not just a short-term fix. Some of the factors you should consider when deciding whether or not to rebrand include: What do consumers think of your brand? How well-known is your brand? How do you plan to use rebranding as a strategy moving forward? What are the costs involved in rebranding (time, money, resources)?
1. Keep it clean
Traditionally, rebranding comes with costs in terms of time and money. One way to improve your chances of success is to do as much as you can yourself. If you have the time and skills, you may want to consider creating your own logo designs. If not, see if a friend or family member can help out. In addition, keep in mind that sometimes simple designs will resonate more with people than those that are overly complicated or ornate.
2. Consider the long term impact
As you are considering different logo designs, think about the possible effects your designs might have outside of just marketing material. For example, if you create a new logo for your company’s website, you should also consider updating the look of your business cards and letterhead so that all your logos have a similar feel. When you create new marketing material, think about how it will be used. If your company uses large banners or signs for events, keep in mind that they might need to be updated every year or so as colors fade and designs go out of style.
3. Don’t skimp on hiring outside help if necessary
Despite your best efforts, there may be times when you need to hire outside help. If this is the case, make sure that you are hiring a reputable company or individual with experience in rebranding. You also want to make sure that they understand your vision for the brand and share it with their team as much as possible.
4. Don’t panic if plans change along the way
It’s not uncommon for rebranding campaigns to morph or even completely change as they go on. This can especially be true if you decide to use an outside company. If this happens, don’t panic; just make sure that everyone who is involved in the process (in-house and outsourced) knows the plan and is on board with it.
5. Measure the success of the rebrand and handle negative reactions if necessary
Rebranding can be a roller coaster ride. You might see some great results in the beginning, but it’s possible that they won’t last forever. There may even be times when you receive negative feedback about your new branding, which will require you to handle it carefully. Make sure that everyone on your team is equipped with the knowledge and skills to deal with any complaints that come their way.
6. Keep the focus on the customer
Whether you are rebranding as a company or introducing a new product line, remember to keep your customers in mind at all times. For example, if you plan to change your brand’s name, make sure that it doesn’t confuse consumers. The same is true if you change the name of your products or services—do some research to find out if consumers will be able to easily understand what they are.
7. Stay patient
Finally, keep in mind that rebranding often takes a lot of time and careful planning to be successful. If you’re not seeing any results right away, just remember that it’s better to take your time than rush into anything or make any mistakes. With the right planning and execution, your rebranding campaign can be a success!
Rebranding can be a great way to revitalize your company and give it a new image. However, it’s important to do it correctly in order to ensure its success. Follow these tips to make sure that your rebranding campaign goes as smoothly as possible.
