Everybody loves pizza. In fact, more than 90% of Americans eat pizza at least once a month. As they always say, “there’s no better feeling in the world than a warm pizza box on your lap.” While starting a pizza business is a good option, be aware that the competition is stiff despite the wide marketplace.
To help you out, here’s a brief guideline when opening your pizza place:
Find the Best Location
In the food business, location means everything. Many good restaurants and food stalls have failed because of bad location. Before setting up a store, conduct in-depth research. Learn more about the demographics. What is the estimated population? How many families are there? Are they currently employed? What is their primary source of income? You should also be familiar with their lifestyle.
Also, you should also know the volume of foot traffic. Measuring this will give you an idea about the number of potential customers. These details will help you gauge whether the place is feasible enough to run a business.
Another important aspect when choosing a location is accessibility. Make sure the place is convenient for your customers. There should be enough parking space, and accessible to both public and private transportation.
Empower your Marketing Strategy
By now, you should be working on your marketing and promotional strategies. Your goal is to create an image and expand your network. Find ways on how to gain the trust of your target market. What makes you different from your competitors? How do you send this message across the board?
The most popular strategy used by food entrepreneurs is to offer a free tasta e or discounted rates for group purchases. You can also launch promotional food challenges. For example, you can run a pizza eating challenge or make-your-own-pizza contest. Offer freebies and membership cards for winners.
Using Social Media and other online marketing channels is also a good idea. Digital marketing today has become one of the most useful tools for brand awareness and reputation management.
Get the Right Equipment
Of course, you cannot run a food business without the right equipment. The set of tools you need depend on what type of pizza you want to serve. Many experts recommend using a brick oven since it enables you to cook faster and more efficiently. You can see the difference between the crust and dough. They are crispier, yet soft and chewy. Brick oven pizza also has that unique smoky flavor taste.
If you’re looking for a more convenient way to start a pizza business, franchising might be the best option. The packaging usually includes complete supplies and equipment. Since the concept is already given, you just need minimal business planning. Some parent companies even help their franchisors with marketing. They can also recommend the best store location for your business.
Another good thing about franchising is you don’t have to worry about the documents. They can take care of all the legal process to start your business.
These are some of the things to consider when starting a food business. Make your investment worth it by doing your research. Anticipate the risks and set contingency plans for each.